- Starting a business at 9 years old after losing a father
- Competing in small towns where everyone undercuts price
- Why most “easy money” lawn companies don’t last
- The real cost of equipment, repairs, and overhead in 2026
- Growing slow vs. chasing scale
- Fear of failure and calculated risk
- Why being the last man standing matters more than being the biggest
- Expanding into new markets without betting the house
- The difference between a dream and a written goal
If you’re building something steady…If you’re tired but still showing up…If you’re not flashy but you’re still here…You’ll respect this conversation.
Links & ResourcesSkid Steer Nationwww.skidsteernation.com
Contractor-first content, gear, and community built for operators who actually run machines.Throttled Up Marketingwww.getthrottledup.com
Marketing built specifically for trades — clear messaging, local visibility, no influencer nonsense.
00:00 – Starting at 9 years old after losing his dad07:45 – Small-town competition and price undercutting13:30 – Why “easy money” lawn businesses fail18:10 – The hidden costs of equipment and repairs24:40 – Expanding into bigger markets without going broke30:05 – Why customer respect matters more than scale36:20 – Community awards vs. national recognition42:15 – Marketing in a town of 800 people49:30 – Fear of failure and being stuck in a safe zone55:10 – Turning a dream into a written plan1:00:45 – Longevity vs. chasing growth
LinksSkid Steer Nation – www.skidsteernation.com
Throttled Up Marketing – www.getthrottledup.com
