Matt Hobbs isn’t a marketing guy—he’s a land-clearing operator who figured out how to use Facebook like a weapon. In this episode, he breaks down the real reason his schedule filled up while others are still waiting on calls. From posting breakdowns and workouts to building a referral network that includes his competitors, Matt shares how being human—not perfect—is what builds trust that wins jobs.
Takeaways
✅ Stop hiding behind the equipment – Posting your face and voice is what makes people pick you over the other guy.
✅ Marketing doesn’t need to be polished – Just post daily, be honest, and show up. That’s it.
✅ Breakdowns make you relatable – Matt books more jobs by being real than by being flawless.
✅ Don’t wait to give back – Whether it’s Facebook advice or buying kids’ shoes, giving keeps your head right.
✅ Build guardrails, not distractions – Matt shares how focusing on one goal helped him stop chasing shiny objects.
Why It Matters
If you think jobs are won only by price or polish, this episode will show you how real-world trust gets built—and why it matters more than any piece of gear.
Links:
➡️ Visit ARG Outdoor Services’ Facebook Page: https://www.facebook.com/profile.php?id=100094632253362
➡️ Shop Attachments: Build your business with the right attachments. https://www.skidsteernation.com
➡️ Marketing Help: Marketing built for blue-collar contractors. https://getthrottledup.com/
00:06:14 Looking back: realizing how far you’ve actually come
00:08:25 “Content psychopath” strategy that changed everything
00:09:33 Winning jobs without discounting through personal branding
00:10:13 Building trust before ever meeting the customer
00:13:07 Posting daily to stay top-of-mind (and why it works)
00:14:37 Showing failures builds more trust than showing perfection
00:17:36 Using content to impact the community beyond business
00:22:01 Consistency in content = fully booked schedule
00:22:54 Charge more by building a real brand
00:24:02 Equipment mistakes, downtime, and financial pressure
00:26:09 Taking care of yourself as a business owner
00:31:02 Why most local competitors won’t help you grow
00:34:18 Vision: building a residential land clearing + development company
00:40:29 Staying in your lane: avoiding distractions in business
00:56:48 First impressions: your online presence wins or loses jobs
01:00:47 Final advice: start now, fail early, keep going
